Business guides

Understand your numbers before you risk your money.

Pick your business type and get a plain-English guide to the costs, margins and risks that matter — then run a free simulation with your own numbers.

Local guide directories

Browse from the city or the business model.

By city

Choose a local market

See every supported business guide for one city.

Browse cities →
By business type

Compare cities

Follow one business model across every supported market.

Browse business types →

25 business types

Choose your trade. Read the guide. Test the numbers.

An ecommerce storefront screen with parcels, a shopping bag and margin chart

Amazon Online Store

Referral fees, FBA costs and advertising margin

Open guide →
Bubble tea cups with pearls beside a sales chart and margin gauge

Bubble Tea Shop

Cups per day, ingredients and wage coverage

Open guide →
A bakery storefront with bread, pastries, an oven and a feasibility chart

Bakery / Pastry Shop

Bread, pastries, wastage and oven payback

Open guide →
A café coffee cup with an espresso machine and a price tag

Café / Coffee Shop

Coffee, food, rent and break-even

Open guide →
A car being washed beside a utilisation gauge and payback chart

Car Wash

Cars per day, utilities and equipment payback

Open guide →
A convenience store shelf and basket with a margin gauge and small growth chart

Convenience Store

Daily transactions, basket value and margin

Open guide →
Cosmetic products and a compact beside a service gauge and small chart

Cosmetic / Beauty Shop

Product sales, services and fit-out break-even

Open guide →
A bouquet of flowers beside an order chip and small feasibility gauge

Florist

Order value, flower COGS and perishable risk

Open guide →
A Barbershop feasibility illustration with demand, margin and payback cues

Barbershop

Chairs, cuts, retail and repeat clients

Open guide →
A Nail Beauty Studio feasibility illustration with demand, margin and payback cues

Nail Beauty Studio

Tables, appointments, supplies and retail attach

Open guide →
A Massage Shop feasibility illustration with demand, margin and payback cues

Massage Shop

Treatment rooms, bookings and therapist coverage

Open guide →
A Pizza Shop feasibility illustration with demand, margin and payback cues

Pizza Shop

Orders, ovens, ingredients and delivery mix

Open guide →
A Gelato Shop feasibility illustration with demand, margin and payback cues

Gelato Shop

Scoops, seasons, ingredients and freezer capacity

Open guide →
A Frozen Yoghurt Shop feasibility illustration with demand, margin and payback cues

Frozen Yoghurt Shop

Cup volume, toppings, machines and seasonality

Open guide →
A Fresh Juice Bar feasibility illustration with demand, margin and payback cues

Fresh Juice Bar

Drinks, produce waste and peak throughput

Open guide →
A Mobile Accessories Store feasibility illustration with demand, margin and payback cues

Mobile Accessories Store

Footfall, basket margin, repairs and stock turn

Open guide →
A Music Studio / Practice Rooms feasibility illustration with demand, margin and payback cues

Music Studio / Practice Rooms

Room hours, lessons, equipment and utilisation

Open guide →
A Dance Studio feasibility illustration with demand, margin and payback cues

Dance Studio

Class capacity, fill rate, teachers and memberships

Open guide →
A row of laundromat washing machines with a utilisation gauge

Laundromat

Machines, utilisation and payback

Open guide →
A pet supplies store motif with a pet face, service card and payback gauge

Pet Supplies Store

Products, grooming services and payback

Open guide →
A restaurant plate and cutlery beside a lease document

Restaurant

Rent-to-revenue and lease feasibility

Open guide →
A wrapped gift and souvenir card beside a seasonal demand chart

Souvenir / Gift Shop

Foot traffic, basket value and seasonal demand

Open guide →
A sushi plate with chopsticks beside a cost gauge and small chart

Sushi Shop

Covers, seafood COGS, wastage and fit-out

Open guide →
A takeaway food bag and delivery card with a small fee chart

Takeaway / Delivery

Platform fees, packaging and delivery break-even

Open guide →
A rolled yoga mat with a class schedule and member count

Yoga / Pilates Studio

Classes, members and fill rate

Open guide →

Ready to run the numbers on your idea?

A free simulation takes minutes. Change any assumption and watch the results update live. No sign-up needed to get started.

Launch simulation